As if disrupting the taxi industry and changing transportation as we know it wasn’t enough, the ride-hailing startup Uber has its eyes on a something much bigger — 18-wheeler semi trucks.
On May 18, the San Francisco-based company announced the beginning of Uber Freight, a new standalone app that allows truck drivers and trucking companies to search for and book trips with the same ease that commuters, bar hoppers and weekend travelers have been booking Uber cars since the company was founded in 2009.
By matching truckers directly with shipments awaiting delivery, Uber wants to eliminate the hassle of the traditional system, where drivers negotiate shipments over the phone with third-party brokers.
Source > LA Times
Source > Fleet Owner
Source > Freight Waves
Source > DC Velocity
Source > Trucks.com
Source > Today's Trucking